Redesigning Gen Plastics & Composites
Redesigning Gen Plastics & Composites
Composites, Clarity, and Credibility
Composites, Clarity, and Credibility
167%
Monthly Organic Traffic Growth
27%
Improvement In Bounce rate
The Challenge
General Plastics & Composites is a specialized manufacturing company serving high-performance industries like aerospace, energy, and defense. They needed a website that could communicate their technical capabilities and 55+ years of expertise to engineers and product developers who demand precision and innovation. The challenge was presenting complex manufacturing processes, certifications, and tailored solutions in a way that felt accessible without dumbing down the technical details. Their audience needed to understand that GP&C doesn't just manufacture composites—they engineer solutions.
The Results
Engineers don't want fluff. They want answers. The design cuts through the noise by leading with what actually matters: their process, their certifications, their testing lab, and their patents. Every section is built to answer a real question. Can they handle complexity? Are they certified? How do they scale? What's their track record? By organizing the site around these questions, the design positions GP&C as both innovative and trustworthy without any unnecessary storytelling.
And the proof is in the results. Since the redesign launched, GP&C started landing leads with the US Army. That's not a small deal. When the most demanding government clients in the world are reaching out, it means the site successfully communicated what it needed to communicate. Your audience believes you can deliver.
Building the Experience
I created a site structure organized around how engineers actually think about manufacturing partnerships. Rather than pushing products first, the navigation leads with "What We Do" (capabilities), "How We Work" (their engineering-driven process), and "Industries We Empower" (proof they understand your sector). The design balances technical credibility with visual clarity, using case studies, material science data, and certification badges to build trust. The site showcases their 100+ CNC machines and 6 patents as proof of capability, while maintaining clean typography and focused information hierarchy that respects the intelligence of their audience.
The Challenge
General Plastics & Composites is a specialized manufacturing company serving high-performance industries like aerospace, energy, and defense. They needed a website that could communicate their technical capabilities and 55+ years of expertise to engineers and product developers who demand precision and innovation. The challenge was presenting complex manufacturing processes, certifications, and tailored solutions in a way that felt accessible without dumbing down the technical details. Their audience needed to understand that GP&C doesn't just manufacture composites—they engineer solutions.
167%
Monthly Organic Traffic Growth
27%
Improvement In Bounce rate
Building the Experience
I created a site structure organized around how engineers actually think about manufacturing partnerships. Rather than pushing products first, the navigation leads with "What We Do" (capabilities), "How We Work" (their engineering-driven process), and "Industries We Empower" (proof they understand your sector). The design balances technical credibility with visual clarity, using case studies, material science data, and certification badges to build trust. The site showcases their 100+ CNC machines and 6 patents as proof of capability, while maintaining clean typography and focused information hierarchy that respects the intelligence of their audience.
The Results
Engineers don't want fluff. They want answers. The design cuts through the noise by leading with what actually matters: their process, their certifications, their testing lab, and their patents. Every section is built to answer a real question. Can they handle complexity? Are they certified? How do they scale? What's their track record? By organizing the site around these questions, the design positions GP&C as both innovative and trustworthy without any unnecessary storytelling.
And the proof is in the results. Since the redesign launched, GP&C started landing leads with the US Army. That's not a small deal. When the most demanding government clients in the world are reaching out, it means the site successfully communicated what it needed to communicate. Your audience believes you can deliver.
© designed by katie, built in framer
Katienaumdesigns@gmail.com
© designed by katie, built in framer